Managing human resources

Any person, who has a physical impairment that substantially limits one or more major life activities, has a record of such impairment or is regarded as having such impairment or is regarded as having such impairment. It involves heaving, mobility, visual impairment, chronic alcoholism, and chronic mental illness. From the article it is necessary to provide assistance to individuals with disabilities to lead a productive life. People with disabilities are of ten unable to obtain health care insurance that provides coverage of the services and supports to enable them to live independently and enter or rejoin the workforce. Personal assistance services such as attendant services, assistance with transportation to and from work, reader services, job coaches and related service may remove barriers between significant disability and work. A company should have a proper policy in dealing with employees with disabilities. They should be treated as equals at the workplace who also are able to deliver services like those ones without disabilities specialized training should be conducted by the company management to thoroughly equip those with disabilities in order to handle any type of job at the workplace. For individuals with disabilities the fear of losing health care and related services is one of the greatest barriers keeping individuals from maximizing their employment, earning potential and independence. On December 1999 President Clinton signed a law that encouraged states to adopt the option of allowing people with disabilities acquire medical coverage that is vital to enable such individuals to maintain employment. In short people with disabilities may have functional limitations that may create barriers in employment e.g. acquiring requisite education, experience and expertise to perform essential functions of a job but maybe unable to perform non-essential job like turning pages without assistance. Employers should assist qualified individuals with disabilities overcome particular barriers to their employment resulting from their functional limitations. Personal assistance services are form of assistance used by persons with disabilities to perform tasks that the person would perform for himself or herself if he/she did not have disability. Personal assistance services include assistance with services that include reading, communication and performing manual tasks e.g. assisting in bathing, eating personal hygiene and dressing. Job related assistance in the performance of such tasks as reading communication and performance of non-essential manual tasks; business related travel maybe considered reasonable accommodations. Many computer users with disabilities especially those with impairments have been left out in recent transition from traditional character based computing to the new graphical user interface (GUI). â€Å"The broad movement toward graphical applications using buttons that cannot be read aloud or translated into Braille has sparked widespread concern among the blind† writes David Wilson in the chronicle of higher education. Sears merchandise troop is establishing an example of act that provides a model for other organizations seeking to provide universal access to InfoTech for employees with disabilities. In 1992 it provided its staff with personal computers running applications in a local area network. Sears identified twelve associates with disabilities who needed accommodations to use the same standard computing resources. Sears goal was to provide universal access to the same technology and applications for all associates. Sears objectives were to allow associates with disabilities use the same G.UI environment and applications as their workgroups, enable adept manager plan and budget for addition of a qualified blind employee of dept of staff; all the company evaluate blind candidates for employment and advancement on equal footing with sighted candidates. The managerial function of staffing, according to G.A. Cole, management theory and practice, (1996) is defined as filling and keeping filled all the positions in the organization structure. This is done by identifying the workforce requirements, inventorying the people available and recruiting, selecting, placing, training and developing, promoting and compensating the job holders that they can accomplish their tasks efficiently and effectively staffing is therefore the process which starts with the human resources needs, recruiting new employees into the organization and continued through separation of employees in the organization and continued through separation of employees n the organization. Recruitment is a major staffing or procurement process. It deals with providing human inputs to the organization it makes it possible for organization to acquire the number and the type of the people necessary to ensure the continued operation of the organization. Recruitment is therefore the process of attracting potential job candidates to apply for vacant positions in the organization that is, it is a searching process. Sources of recruitments include; internal sources which involves recruiting from within the organization through promotion or deployment of qualified personnel. Interviews may also be conducted to select the candidates fro various types of jobs in the organization in the organization. Some of the advantages of sourcing from within the organization are that, it improves employees morale; the employer is in a better position to evaluate the presently employed than outside candidates promotes loyalty among employees for it gives them a sense of job security and opportunity for it gives them a sense of job security and opportunity for advancement, It is less, costly than going outside to recruit, also recruiting from within has little training needed by the employees who are currently serving in the organization, it also promotes a positive organizational culture for example organizational cohesiveness. Some of the disadvantages of recruiting from within are that it leads to in breeding that is organizational stagnation; there is possibility that internal sources may dry-up and may be difficult to find the required personnel from within. External sources of staffing refer to the supply of personnel manpower from sources outside the organization. The sources may include; new entrants to the labor markets for example fresh college graduates; retired experienced persons, presently employed persons from other organization or unemployed already in the labor market with a wide range of skills and ability. Some of the advantages of external sources of recruitment includes the fact that the external sources may provide personnel having skills, training or education required by the organization from external market sources an organization may acquire potential employees who are experienced, trained and does not require extra training for their job hence this may reduce the cost of training to the organization. Employee’s selection according to John Toye, Employment policy, (1975) is the process by which job candidates are assessed or screened to determine their suitability for a given job. The purpose of selection is to help employers secure for evaluating their suitability from the advertised positions. It involves a series of successive hurdles designed to eliminate unqualified applicant at any point in the process that is when facts come to light which may lead to the rejection of candidate. Not all selection process or steps, however, include many barriers. The complexity of any process usually increases with the level and responsibility of the position to be filled. Some of the steps involved in selection includes; preliminary   interviews; selection interviews; employment tests; assessment centers; medical examinations; reference checks and the final selection and the consequent approval by the top managers. According to G.A. Cole, managerial theory and practice (1996) job training can be defined as a short-term process by which skills and capabilities of non-managerial employees are improved, though a system and organized procedure so as to enable them to be more productive an their jobs. Thus, training is job centered or task oriented which is centered with importing specific skills to subordinate staffs. Job development is used with reference to training given to managers and executives in an organization; thus management or executive development is along-term educational growth process by which managerial person and gains and learns conceptual knowledge for general managerial or administrative purposes. The objectives of training and development are that; training improve technical capacity of an individual on job performance, improves health or safety of employees hence industrial, reduces sported work hence less scrap or material wastage. This reduces the cost of production, prepares personal for future jobs challenges an promotions, enables the employers adapt to a change to work method or procedures, enables two employers learn method of operating real machines and equipment ins talked by a organization example a computer. There are various methods of job training such as on-job training which entails looking what your colleague is doing. This is an internal training method commonest mode of training and the most appropriate method of training employees for the skills required for a specific job. This method is very cheap as the learner is in the wok place where he/she s expected to working in, the learner uses the equipment he is expected to use and also he/she is able to learn the rules, procedure under careful company eyes and is able and easier to size them up. Off the job training is done externally. It ensures that special training equipments are available and the training is of higher equipment are available and the training is of higher quality because it is offered by experts, specialists from outside, the trainee is able to learn in a planned stages using special exercise especially in difficult areas of the job. Off the job training is done lectures can be used where a large group is being trained for a short period of time. In order to improve the effectiveness of training, there must be specific objectives for training. An attempt should be made to determine the suitability of a trainee for potentiality and ability. The trainee must be assisted to see the need for the training. Attempts must be made to create organizational conditions that are good or conductive to learning. A good compensation to employees should be administered through wage and salary administration so as to improve the service delivery of employees. Salary and wage administration involves the direction of programs designed to implement payment of monetary/non monetary rewards to employees. The primary financial reward is pay in form of wages and salaries, sometimes referred to as compensation or remuneration. The objectives of employees compensations programs are designed to attract capable employees to the organization, to motivate them towards superior performance, retain their services over an extended period of time. Employee’s performance appraisal should be done to evaluate the performance and give the feedback on which performance adjustment can be made. REFERENCES 1. G. A. Cole Management Theory and Practice (1996) 2. John Toye Employment Policy, (1995) 3. www.annenberg.northwestern.edu/         

Online Behavioral Targeting and Consumer Privacy Issues Essay

Sophocles’ prolific writing has rarely produced a woman of such stern strength of character as â€Å"Antigone†. Inversely the comedy of Aristophanes â€Å"Lysistrat† was among the first to introduce a strong willed female protagonist, who is not a goddess. The treatment of both great writers differs in the fact that the backdrops and the moods are distinctly different. While Sophocles zeroed in on the sombre tragedy, Aristophanes chose to inject feminist revolt against domination through zestful comedy. From a gender perspective it is important to study the motives behind the actions of the lead characters in both the plays. There have been suicides and suicides in Greek tragedies (which almost define Greek tragedies). Sophocles’ Antigone commits suicide in the dark dungeon left to starve to death. But unlike the suicide of their mother Jocasta who decides to end her life when she learns that her marital relationship with Oedipus was incestuous, Antigone’s death is a defiant protest against the tyranny of her uncle Creon and an emphasis of her strongly held belief, that her brother should be accorded a proper burial. There have been few examples of valour from Greek women who defied the norms of either their contemporary society or their king for a symbolic gesture rather than a cause. In the case of Antigone it was the burial rights to one of her two dead brothers which drives her to go against the will of the ruler, Creon. â€Å"Antigone† begins after both the warring brothers have apparently killed each other and since Polynices revolted against the state and led an Argive army to overthrow his brother Eteocles, he is deemed to be a sinner against the state. Thus Creone, brother of Jocasta, who becomes the ruler decrees his body to be deprived of proper burial rites to ensure that his soul rots beyond redemption. Antigone, in the beginning of the play expresses her wish to accord her brother proper burial. It is a symbolic depiction of Antigone’s moral strength that she decides to go ahead in her chosen course though she is unable to enlist the support of her more timid sister Ismene. This is a marked deviation from the depiction of women in Greek literature of the time where women were always looked upon as dependent on others for the strength of their convictions. Antigone succeeds in her stated mission and when this becomes known to Creone, an argument rages on the choice between the natural law and man-made laws. In another daring drift from established norm, the chorus in Sophocles’ play have the moral courage to call the path of their emperor as the more evil. Creone’s son and Antigone’s fiance Haemon comes to her defence and the ensuing debate on the justice of natural laws which should supersede man made laws is a dramatist’s delight. Creone, however, decides to leave Antigone to starve to death in a sealed cave as her prison. The blind prophet Tiresias also advocates against punishment to Antigone and says he will pay â€Å"corpse for corpse, and flesh for flesh†. The declaration of Tiresias that Creon is causing moral pollution causes a change of heart in Creone. His moral dilemma leads him to conclude that Polynices should be buried and Antigone should be pardoned. But by this time, Hameon reaches Antigone’s cave with the intention of saving her only to find that she has committed suicide by hanging herself, much like her mother Jocasta before her. When Creon reaches the cave he finds Hameon grieving over Antigone and he takes his life by stabbing himself as Creon approaches him. This leads Eurydice, Creon’s wife to give up her life in the grief of her son’s untimely death. Thus Creon loses all his loved ones due to his one fatal erring conviction to hold the laws of the state above the natural law. The tragic flaw, is thus justified in Sophocles’ â€Å"Antigone†. It is easy to categorize the play Lysistrata by Aristophanes as a lewd comedy designed to entertain the Greek literature and drama lovers with a lampooning of the results if women begin to take an interest in affairs of national importance. It is also very convenient to visualize male actors playing all the important roles of the play and the â€Å"male† male characters wearing erect phalluses to depict their masculinity might have led to uproarious laughter. However, with passing time and the aid of retrospection help us to begin to understand that Aristophanes might have devoted considerable time and emotional energy in trying to decipher what goes through the hearts and heads of women of his time who were modelled to be subservient and detached from the affairs of the state. Lysistrata leads a domestic and non violent non-cooperation movement (though the medium of non cooperation seldom ventures beyond the conventional sexual subjugation) to convince the men of the time to end the long standing war (apparently the Peloponnesian war) and bring back peace. The play is an apparent comedy that it depicts women as sex crazed and spine less characters for whom rising beyond their daily chores is a daunting task. Except fro Lysistrata, no other woman comes across as strong willed enough to contribute in any way to the cause of the play. One can imagine the gusty laughter the scene involving the swearing of oath by drinking wine from a shield as it was a portrayal of women as being incapable of self restraint (from all good things in life, including wine and sex). Though Lysistrata as a play has a lot of titillate the viewers, it has been seen in modern light as a commentary on the plight of women who have no say in the affairs of the state entirely decide by the men but have to silently suffer the consequences. This has remained unchanged even after the liberation ages of the 20th century. Aristophanes does manage to draw a caricature of Greek women as incapable of with holding sex or thinking beyond sex as the only weapon in her armour to control or change society. It is possible though to excuse this caricature as Aristophanes’ attempt not to ruffle the feathers of his contemporary society while at the same time recording for future history that women did harbour different opinions on the approaches of the state to war and peace. The widowhood and martyrdom of a mother who loses her children to the ravages of war are not mentioned, perhaps because they would have added the much relegated sobriety to this deemed comedy. Gender domination is a visible thread in Lysistrata, but whether Aristophanes designed this play as a comic fiction based on improbable scenarios of liberated women questioning state policies, or as an underhanded attempt to depict female angst of his contemporary Greek society is debatable. However Lysistrata has remained current and meaningful to this date due to its universal themes of Peace being preferred over War and has helped several social commentators put across their point during the several un necessary wars that dot world history to date be it the Vietnam war or the latest invasion of Iraq. Whatever be the motivation, both Sophocles and Aristophanes manage to leave behind a piece of Literature which continues to engage readers and historians in a healthy debate on the premium placed on female equality by writers from the Greek age to the present day. Works Cited or used as reference Henderson, Jeffrey (contributor) Lysistrata by Aristophanes, London : Oxford University Press, 1990 Translated by Gibbons, Reginald and Segal, Charles Antigone by Sophocles, NewYork : Oxford University Press US, 2003

Provide Reception Services Essay

1.1 There are many purposes to a receptionist role especially being the first point of call between the company and the client/supplier. Being the first point of call is an important role because it helps the whole company. When a customer/supplier comes in a receptionist can get the correct member of staff for the person. Also it ensures that somebody knows who is in the building and has got them to sign in so the company had a record and it’s easier for people to be accounted for in cases of emergency. In some businesses the receptionists make appointments for the other staff for customers/suppliers to come in. They also take the call and pass it to the right person. Being a smaller company we do not have somebody that has been employed as a receptionist but because of where my desk is placed I have adopted the role. In this role I have to welcome people into the building, make sure that they sign in and offer them a drink. I also find out who they are here to see or do. If they want to collect goods I can pass them on if the girls in sales are busy but if they are here for a meeting or chat I let the member of staff know. 1.2 When doing a receptionist role you have to present a positive image of yourself and of the company. When someone enters the building and a positive image is being portrayed it makes them feel more comfortable and that the company is a good business to work with or use. If the staff a positive it shows the customer/supplier that they are going to get things done and enjoy what you do so you are going to do the best you can for them. 1.3 It doesn’t take a lot to show a positive image of yourself and the company. For starters just having a smile on your face helps massively because people can tell. Offering a drink when people walk in also presents a good image because it shows that you will do anything to make them feel comfortable. Keeping yourself and you work space clean, organised and smart shows that you care about yourself and what you are doing and also shows that you are a person that is ready to do things. 2.1In any business there are many lines of communication fro m the reception. For example if somebody came into the office with a complaint the receptionist would have to take down details and pass them on. If the complaint is about a product that would be passed on to their account manager, if the complaint was about employee –depending on the size of the  company- you would go to the supervisor or managing director. If someone came into Othello Martin James and could be a potential new customer I would take down some details and pass it on to the best person depending on who was free or where the person was based for example if they are based in Swadlincote or the surrounding areas I would pass it on to Tanya. But is she wasn’t available I would pass it to whoever was free and able to talk. If someone came in with questions about new products or a new order I would find out who the account manager was. 2.2In larger companies both employee’s and the public have to make appointments to see supervisors or the managing director. This all g oes through the reception as they can arrange the appointments and mange diaries. But at Othello Martin James we are a smaller office and less formal than big businesses. We don’t need to make an appointment to see our supervisors or managing director we are all in the same office and can just ask for two minutes if we need to have a chat. 2.3In every business there are many procedures for people coming into the office. For example entry and departure, security and confidentiality and finally health and safety, all of these procedures are made to difference business standards depending on the company. For example with entry and departure some high security companies might have to so more checks on people than say an office like ours. For example in any business visitors will have to sign in so the company has a record of who has visited and also in cases of emergency there is a record of who is in the building. This is very important so there are records because if there isn’t and an emergency does happen somebody could be in the building but you wou ldn’t know because you have no records. Security and confidentiality are important to any business because there are some many documents that need to be covered under the data protection act. In a reception a lot of documents are held for example in a doctors surgery they have all the patient records for the people that are going in that day, in an office there are details of the employees and the business. If people could just walk in they can easily get these records. If somebody is on reception all the time while the office is open this stops the security and confidentiality risk. 2.4Like I have mentioned earlier in our office we do not have somebody that is employed as a receptionist but because of where my desk is placed I have adopted the role. The way our office is designed there are four desks in our reception  area which is also the accounts department. There is also somebody in this part of the office so people can’t just walk into our office without somebody knowing. We ask visitors to sign into our sign-in book so we have a record. Also when someone is always in that office people can’t just walk in and access information that isn’t to b e viewed by them. Also our office is in a business park which has security fencing around the units, when people arrive they have to press the buzzer to be let in. For example is somebody is coming round for a meeting the have to press our buzzer and I have to pick up the phone find out who they are and let them in through the gates. 2.5/6The purpose of having health and safety procedures is to make sure that everyone safe and protected. This includes procedures such as signing in. It is my responsibility to make sure that everyone that comes into the office sign in and also know where the assembly point is in case of emergency. When visitors come in to the building I just ask them to fill in the book before I ask who they are here to see or if they want a drink. 2.7There are many emergency procedures in businesses from fire exits to if somebody becomes ill. In our office if a fire happens first the fire alarm will go office then we all have to get up and leave in a calm manner via the fire exits that are lit up and meet at the assembly point that is across the car park. My role is just to make sure that I can get out without causing a fuss als o when we are at the assembly point I should know if someone is missing because I see everyone that walks through the door. But being a small business the majority of us are in the same office on the same floor the rest will be our delivery drivers which could be in the warehouse or on the road. The sales office knows when drivers come back so will know if somebody is in the warehouse. If somebody falls ill or has an accident first we find out how urgent it is for example can we phone their emergency contact or do they need to go to hospital. I don’t have much of a role in this as I am not the first aider. But if I needed to help I will also my desk is closest to the kitchen where the first aid kit and emergency numbers are kept so I may have to run in and get them. 2.8/9In our office we don’t tend to get visitors that come in showing aggression and causing conflict because everyone comes in for a reason. But we sometimes receive conflict/aggression on the telephone and have to act in the same way – also sometimes our delivery drivers receive face to face conflict and aggression  wh ile out on the road. When this does happen we have to remain calm and take details of what the person is being aggressive about. If the person starts being aggressive we can ask them to leave or put the phone as we don’t have to tolerate that behaviour. Depending on what the person was being aggressive about depends on who I would refer it to. But in all cases I would tell my managing director and supervisor. 3.1/4.8In any office there are many reasons/purposes for suggesting ideas for improving the reception area. A reception area should have a desk for the receptionist where they can see the door, a telephone, a computer for the work of the receptionist and basic office equipment. If the building has security gates the buzzer should be behind the receptionist desk. For the visitors it should have a seating area and a signing in book. Some businesses have a water dispenser and magazine racks. The receptionist is best for suggesting ideas for the reception area because they are in there all the time and can see how it works for the visitors. Also the reception area should be a clean and welcoming environment. When suggesting ideas it helps keep the reception area modern and in best working order for you – the receptionist and the visitor. 3.2In any office there is always going to be quite times when all your jobs have been completed. At this point you can ask other members of staff if they need a hand with anything just to help with their work load. As previously mentioned about me adopting the role I work in the accounts department so I have many roles to duties to do but we can still have quite times where I go and ask if anybody needs a hand. Just before we finished for Christmas 2014 we had a couple of issues with our account program Sage. While this was being sorted I went in to the sales office and asked if they wanted a hand to finish the jobs for the year so I helped file the scanned delivery notes on the computer.

Journal paper Essay Example | Topics and Well Written Essays - 250 words

Journal paper - Essay Example For instance, people surrounding me get the notion that I am supposed to be aware of all the affairs between the British government and Iraq. On the contrary, I am a male from the young generation of Muslims in Britain. Therefore, I am more inclined to be conscious of social issues that occur within the country than Islam’s external influence on local political affairs (Wade, Kayann and Hunter 82). My identity has shaped the way I interact with the world in a similar way that the most renowned Muslim terrorists have. For instance, Osama Bin Laden was the main cause of the major concerns the western world chose to monitor because of the terror attacks he caused. As a male Muslim in a developed country, I have encountered fears expressed on other individuals I interact or even come across (Wade, Kayann and Hunter 55). An imminent cultural conflict, and the resulting need for security from Islamic assailants, normally occurs at public places that I visit, or fellow colleagues that interact with me (Wade, Kayann and Hunter 74). Moderate democracy and worldwide capitalism form the main issues I address to individuals who express fear in my presence or ideas, because of the media images they are exposed to on a daily basis. Developing a sense of belonging in a culture is an essential part of every person’s maturity. Every individual’s self-conception forms part of a one of a kind combination of identifications that define a person. These identifications would significantly contribute to the research thesis and topic since they appear to correspond with every person’s interests. For instance, gender, religion or ethnicities are proper examples of identifications expound on culture. I volunteered in the formation of a blog entitled â€Å"Jihad watch.† This blog will assist in the sharing of various ideas concerning the Islam culture and religion, recent affairs and improvements, and experiences in interaction with the outer world. My

Family Business Research Essay Example | Topics and Well Written Essays - 2000 words

Family Business Research - Essay Example The first is a methodological approach that starts with a household or family-level analysis, making gender a foundation stone (Wheelock and Oughton, 1996, 151). Second, we introduce an institutional perspective that places business in its micro and macro context (Wheelock and Mariussen, 1997, Press). We look at the relations between different forms of rationality in the business and the family, allowing a more holistic analysis than one based on the more orthodox concept of rational economic man. Business behavior tends to be modeled on entrepreneurial responses to risk. The analysis here strives not to see small business as large business in microcosm. It recognizes small business as an "uneasy stratum" (Bechhofer and Elliott, 2001) with characteristics of labor as well as capital - an institution that can only be fully understood when seen in its social and economic context. Why should a household approach be used in small-business research? Concepts of "flexibility" - both in the production system as a whole and in individual large firms - have become fashionable explanations for competitive responses as a crisis of Fordist mass-production methods. Given the key role played by small firms in these models, it is surprising that there has been so little investigation of the forms that flexibility might take within the small business itself (Wheelock, 2002b, 162; Mariussen and Wheelock, 1997, 15). The forms flexibility takes within the smallest firms will be, at least in part, a function of how they are embedded in household, family, and other social networks in the informal or complementary economy (Wheelock and Oughton, 1996, 153). Studies of small businesses in restructuring economies showed a close interrelationship between work for the business and the family, to an extent that justified the use of the term "family economic unit" (Wheelock, 1992b, 16 3). This is supported by other qualitative studies

Marketing Financial Services Essay Example | Topics and Well Written Essays - 2500 words

Marketing Financial Services - Essay Example The global banks also facilitate expats with valuable consulting services which will assist expats to enhance their financial positions. The various services which are offered by global banks include banking products as well as services in varied international market segments. The services, as well as the products, are offered in major currencies facilitating expats with better financial services in developed parts of the world. Furthermore, expats are also provided with the superior quality of financial services such as easy access as well as enhanced control over bank account with the assistance of online banking and telephonic services. The expats are also facilitated with valuable advisory services in relation to investment as well as mortgage services from specialists and trained advisers (Barclays, n.d.).The above-mentioned services are offered by global banks to expats with the intention of acquiring huge funds of financial resources from expats as they are highly skilled prof essionals who are sent to foreign countries by their companies. In this regard, expats are usually highly salaried. Global banks desire to acquire these funds of expats with the motive of raising their financial leverages. In the greater number of instances, it is also recognized that Expats’ earnings are higher in comparison to local employees. These funds of expats are utilized by global banks for investing in other sectors in order to improve their financial positions as well as ensure better circulation of financial resources. All these aspects will facilitate global banks in improving their financial positions as well as competitiveness. This is one of the factors or reasons for attracting expats to open the account with a global company (Telegraph Media Group Limited, 2011).

Dissertation On Appraisals Essay Example | Topics and Well Written Essays - 1000 words

Dissertation On Appraisals - Essay Example From the individual's point of view, feedback satisfies a need for information about the extent to which personal goals are met (Nadler, 1977), as well as a need for social comparison information about one's relative performance (Festinger, 1954, 117-40). Second, feedback potentially can influence future performance (Ilgen et al., 1979; Kluger and DeNisi, 1996, 254-84). Third, it is believed to play a significant role in the development of job and organizational attitudes (Ilgen et al., 1981; Taylor et al., 1984, 81-124). Thus, feedback is not only important to individuals but also to organizations because of its potential influence on employee performance and a variety of attitudes and behaviors of interest to organizations. Whether these benefits actually accrue may well depend on how feedback recipients react to the feedback. Indeed, reactions to feedback are presumed to indicate overall system viability (Bernardin and Beatty, 1984; Cardy and Dobbins, 1994; Carroll and Schneier, 1982) and to influence future job performance (Kluger and DeNisi, 1996), as well as job and organizational attitudes (Taylor et al., 1984). ... Given this apparent significance of studying reactions, many researchers have bemoaned the relative lack of research on employees' reactions to appraisals (Banks and Murphy, 1985, 335-45; Bernardin and Villanova, 1986), so much so that, Murphy and Cleveland (1995: 310) referred to reaction criteria as the "neglected criteria" of performance appraisal research. Satisfaction with appraisal feedback is one of the most consequential of the reactions to appraisal feedback (Dorfman et al., 1986, 571-98; Giles and Mossholder, 1990, 371-77; Keeping and Levy, 2000, 708-23). For instance, several researchers (Giles and Mossholder, 1990; Organ, 1988) have asserted that using satisfaction as a measure of employees' reactions affords a broader indicator of reactions to appraisal feedback than more specific cognitively oriented criteria. In fact, cognitively oriented measures, such as perceived utility and perceived accuracy, are positively related to satisfaction with appraisal feedback (Keeping and Levy, 2000). In addition, because appraisals form the basis of several important decisions, satisfaction with feedback signifies recognition, status, and future prospects within the organization. Thus, more favorable attitudes about reward contingencies develop when satisfaction with feedback is high than when it is low. These various psychological implicat ions of satisfaction with feedback make it a significant determinant of future behavior and job and organizational attitudes (Taylor et al., 1984). In summary, the central role of feedback to the appraisal process and the importance of examining ratees' satisfaction with appraisal feedback are widely acknowledged (Ilgen et al., 1979; Keeping and Levy, 2000; Murphy and Cleveland, 1995). Given this, the relative lack of research on

Was Ronald Reagan a Good President Assignment Example | Topics and Well Written Essays - 250 words

Was Ronald Reagan a Good President - Assignment Example Believing this view is subject to failure to realize the key achievement of the former president. 2. Crime: His address at the International Chiefs of Police did not go well with most people as he claimed that crime was a personal choice as opposed to the view that it was a means to survival for some people. His attitude failed in the realization of the real effect of crime in the society leading to wastage of funds in the fight against crime and drug abuse. 3. Defense: During his tenure at the oval office, Reagan increased the budgetary allocation on defense for a period of six consecutive years. This led to a lot of expenditure on defense leading to wastage of public funds and construction of unnecessary demands. The security challenges that were facing the United States at that time were very real and disastrous if they were to manifest. Massive expenditure in the military was thus the best idea in a bid to ensure the nation.

Housewives and Blue Collars Essay Example | Topics and Well Written Essays - 500 words

Housewives and Blue Collars - Essay Example Maduro wherein â€Å"E.S. Maduro tells the story of her mother and the typical "housewife" tale.    Her mother dated the same man her entire life, married right before college graduation, and stopped any working to pursue another career--motherhood.†(2) While the male of the household worked to support the family and did not contribute much to the running of the household. This social organization based on gender roles is vehemently attacked in the essay through the anger felt by the author: "I became angry at both of my parents: at my father that his chores (take apart and reassemble the kitchen sink, work in the garden, snow-blow the driveway) seemed interesting and challenging and were always impressive to friends and relatives, while my mothers endless chores seemed layered in routine and monotony."(3) The title of the essay itself is proof to this claim. The author wants to break away from the age-old concept that the woman should keep house, bear children and make ever yone happy. This is the reason why she continued to work and did not stay home when she settled in with her boyfriend. She chose a man who knew how to do chores at home with the view of sharing the household tasks between them. She had it all planned but the irony of it all that brings her great anger is that she eventually took on the role of her mother: â€Å"So there it is. In trying to avoid a life of an overworked housewife that I see my mother as having occupied for more than thirty years now.

Can Globalization Be Reversed Essay Example for Free

Can Globalization Be Reversed Essay With the coming of the industrial age, the wheel of progress turned. Factory based mass production replaced independent artisans, who now worked for business firms (Volti, 2009, p. 187). The workers became dependant on businesses to provide facilities to work in, tools to work with, and wages to take home, creating a society of employees (Volti, 2009, p. 187). Since work and income was now dependant on the factories, workers need to find homes in relative proximity, thus leading to higher density of individuals within the urban areas surrounding the manufacturing centers. With urbanization came a need for production and transportation of food to the growing cities. In the 18th and early 19th centuries, this food was generally produced locally on the surrounding farmlands with only the occasional delicacy imported from a foreign land. While factory work was hard and the hours long, people chose it over subsistence farming as it lead to a better standard of living for themselves and their offspring. Bertha Black remembers her family’s move to a mill town: We all went to work, in the Amazon Cotton Mill and we all worked there all our lives. We were all anxious to go to work because, I don’t know, we didn’t like farming. It was so hot from sunup to sundown. No, that was not for me. Mill work was better. It had to be. Once we went to work in the mill after we moved here from the farm, we had more clothes and more kinds of food than we did when we was a farmin’. And we had a better house. So yes, when we came to the mill life was easier (Rivoli, 2009, p. 110). Thus began urbanization which continues to this day, with 50% of the global population residing in urban centers (Satterthwaite, 2010, p. ). This urbanization is directly coupled with wealth, where the â€Å"more urbanized a country, the higher the individual incomes (Satterthwaite, 2010, p. 1)†. The United States, one of the top 20 global incomes per capita (World Bank, 2011, p. 1), supports this, as 82. 1% of the population live in urban centers (Satterthwaite, 2010, p. 2). Urbanization trends have been linked to enhanced democracy, technological innovations, economic progress, and higher living standards (Satterthwaite, 2010, p. 2). Is it any wonder then that â€Å"[n]o matter the path of economic development a country has chosen, urbanization remains an inevitable outcome of this effort across the world (Satterthwaite, 2010, p. 1)†. As the living standards and population densities of urban centers increase, so too do the distance that food needs to be transported. Today, a large urban center, like the greater New York City metropolitan area with a population of over 21 million people (US Census, 2010), has to reach to great distances for its food. This is because 1. acres of arable land are required per person to maintain the diverse diet American’s enjoy (Pimentel Giampietro, 1994). This translates to 25. 2 million acres of arable land being required to feed New York City. Thus 7% of the US population (US Census, 2010) requires 10% of America’s farmland (USDA, 2012, p. 56). It should come as no surprise then that our agriculture imports exceeded $94 billion in 2011 (USDA, 2012, p. 90). The comparative wealth of the American populace, coupled with their culinary desires leads to a demand for imports of produce and other horticultural items during the off seasons in the US. Put another way, Americans’ desire for fresh tomatoes on their Del Taco tacos in February in the American northeast drives global trade to farmers in Central and South America. The motivation of the labor market, to increase quality of life, explains the willingness of individuals to accept factory work and their desire to progress to better, higher paying jobs. Neo-classic economic theory explains business motivation to achieve maximum profitability through efficiency of production (Weintraub, 2002). Efficiency is maximized through three inter-related and adjustable parameters: technology; labor; materials. Technology, as expressed in terms of facilities and equipment, is a fixed cost of production, whereas labor and materials, including transportation expenses, remain variable costs (Starr, 2008). In achieving the optimal balance, any large discrepancy will heavily weight the calculation. For example, the wages for textile workers in southeast Asia are 7% of the wages in United States (Rivoli, 2009, p. 104). This large of a differential in the variable cost makes it virtually impossible to create an equivalent model through enhanced technology, especially when most technology advances can be applied to factories located in the lower labor cost countries. Thus Rivoli’s â€Å"Race to the Bottom† continues (Rivoli, 2009, pp. 92–104), bringing with it industrialization and urbanization. As with any race, there are winners and losers. The countries acquiring the manufacturing jobs and the companies maximizing their profits through relocating manufacturing to the lower labor cost countries are obvious winners. The employees of the factories being off-shored are initially the losers, until the race progresses to the next industrial sector. A clear example of this is the Carolinas, where many textile worker’s jobs have been lost to southeast Asia, now have opportunities for better paying jobs in auto manufacturing. BMW opened a plant in Spartanburg, SC, the middle of the cotton belt, which generates over $1. 2 billion in wages and salaries annually (Ramsey, 2009). Thus the race continues, moving from industry to industry, as total production cost dominates companies’ decisions on where to locate manufacturing. However, many of those losing their jobs in America raise the cry to stop globalization, reconstitute local manufacturing and local food markets. This would not appear to be a feasible alternative for three reasons. First, the degree of urbanization present in the United States makes it unreasonable to expect food to be produced locally. Similarly, the relative wealth and current lifestyle lead many to expect and demand fresh produce year round. Together, these preclude a shift to locally grown and produced foods. Second, most companies in America today have some aspect of globalization present in their value chain. This can be upstream in their suppliers of materials and/or equipment or downstream in their customers. This is readily apparent in large corporations, such as Nike and WalMart, but it is also present in smaller companies. Rygaard Logging, Inc. out of Port Angeles, Washington is a good example. This small company relies on equipment imported from South Korea and Germany to harvest logs. China has become the largest buyer for timber from the northwest, thus becoming an attractive customer for Rygaard (Springer, 2011). Unwinding these value chains to bring manufacturing back to America may be possible, but would require the will of politicians in Washington to face the public backlash as prices increased, and selections decreased (Rivoli, 2009). Third, the growing population requires more land be utilized for their living and working environment. Current estimates show each person in the US consumes one acre for housing, work facilities, and supporting infrastructure (World Bank, 2011). Further, the current population growth is over 50,000 new people per week (Pimentel Giampietro, 1994), meaning that over 2. 5 million acres of arable land or bio-diverse forest land is lost annually, increasing the pressure on food production. Plus, these people are generally employed by firms that rely on globalization in their value chain, as described above. Together, these factors make it highly improbable that the US can return to 100% locally produced foods and companies whose value chain resides 100% within America’s boarders without significant changes in lifestyle.

Debt Predictions Using Data Mining Techniques

Debt Predictions Using Data Mining Techniques

An Over View Of The Costa Coffee Campaign Marketing Essay

An Over View Of The Costa Coffee Campaign Marketing Essay It has always been said that distinguish a correct market place for a business is very difficult as well as to gain sustainable interest from a customer as a steppingstone when there is such a fragmented marketplace with many competitors. However the Costa coffee campaign will make a definite difference. It will emphasize the quality of the coffee and its value of spending time discovering your favourite coffee. This will take place in shopping centre in Auckland City as well as on television, radio and magazines. This initial advertising is sure to establish Costa Coffee as a new brand name for the New Zealand Coffee Lovers. Sending the message to our target consumers both male and female aged between 18~45 years old that drinking Costa coffee can be enjoyable and worth experience than other brand outlets coffee. Then when the target consumers realise a positive impact (benefits) the Costa Coffee is having on their daily life the product is sure to be promoted through word of mouth. This initial advertising is sure to establish Costa Coffee as a brand name for the leading New Zealand Coffee shop in future. Coffee consumption in Australia and New Zealand has increased massively in the past few years. It is easy to find lots of different cafes around that are open and lots of people drinking coffee steadily inside and outside the cafà ©. New Zealander loves drink coffee in their daily life and a Flat white is a good example. A Flat white is one of most popular coffee beverage served in Australia and New Zealand which created by New Zealander called Derek Townsend in the early eighties. Coffee is actually one of the healthiest beverages that billions of people consume regularly and it is one of the most widely researched ingredients. The growing body of scientific research has shown that coffee is safe for healthy adults and can even have beneficial health implications as a part of a healthy diet and physically active lifestyle. For example, the most predominant fact is that regular consumption of coffee decreases the risk of type II diabetes and many other health risks. Therefore, the concept of creating healthier, pleasant and high quality coffee beverage of Costa Coffee will be implemented. This idea revolves around the importance of reinstating the value of spending time with their favourite coffee beverage more effectively, and also the attempt to break into the competitive market of Coffee shops (including private cafes) in Auckland City. Costa Coffee is one of the largest and fastest growing coffee chains in the UK. It was founded in 1971 in Italy by two Italian brothers Sergio and Bruno Costa. Costa Company which introduced the first Costa coffee shop in the UK in early 1980s had as a main objective to create and serve the finest authentic Italian coffee. Costa became part of Whitebread PLC in 1995 and has followed an expansion program, so to become recognised nationally. With over  1,000 stores in the UK and over 400 internationally, Costa has enjoyed a remarkable period of growth since it opened its first store.  Costa is now the leading UK branded coffee shop with over 300 stores that now operates in 25 countries (Costa Coffee, n.d.). In addition, it opened its 1000th milestone store in March 2008 in Moscow (Whitbread PLC, 2010). Costa Coffee has a specially blended coffee called Mocha Italia that created by Sergio and Bruno Costa 37 years ago, made of their own special blend of coffee beans. Its a unique blend as it manages to combine the sweetness, bitterness and body needed to make the perfect cup of coffee. As for the blend itself, thats a closely guarded secret, but you can enjoy a cup of its distinctive flavour and a warm Italian welcome at any of our Costa coffee shops (Costa Coffee, n.d.). Just beyond the Mocha Italia, Costa Coffee provided variety range of coffee beverage selections like other coffee shops have, it also includes non-coffee beverages (tea, juice and hot chocolate etc) and snacks (sandwiches, muffins and cakes etc). (Costa Coffee, n.d.). TARGET MARKET In the advertising plan, the target market would be divided into smaller segments as geographic, demographic and psychographic. Firstly, geographic includes of the country, town, place or city. This advertising plan is for Auckland City, and it covers all central city area and it also including areas such as Parnell, Newmarket and Mission bay. Auckland Central city is known as a heart of Auckland; consequently, large populations can be found because this is where most universities and the business are located. After 12 months, the target market can be extended to other area such as North Shore, Waitakere City and Manukau City. Secondly, under the demographic, both male and females aged between 18 45 years old is our products target market, but it does cater for everyones needs. The reason for this is primarily because the product itself is ideally for the adults (business men and women). They usually go to Costa at the office-going hour to take morning coffee before starting the work and at lunchtime. Costa coffee is relatively high price is the reason why working people take a bigger part of customers than students despite their similar using hour. However, it will also include university students who can afford to buy priced coffee. Overall, our advertising will directly towards to people who are interest to spend their money on coffee beverage. Additionally, Costa introduced the Kids menu for new target market Family. As many Costa stores are located in high streets and shopping malls in UK, there is an massive potential for family target. To meet this demand Costa has launched a specific range of food for children- Costa Kids, comprising a little sandwich, new Smarties American style cookies, yoghurts and Robinsons Fruit Shoot drinks placed in special Costa Kids bags so that children can take the food with them (Costa Coffee, n.d.) Under the psychographic, all internet users can be our target market. It includes students of final year in college or in university and young employees who could be Costa coffees potential customers. Yet, not many coffee shops offering free Wi-Fi, therefore, open 24 hours and providing unlimited free Wi-Fi will attracting those ADVERTISING OBJECTS Our advertising objectives have been created to be something that advertising can accomplish, for instance a shift in perception or to create awareness. In order to launch the advertising plan effectively, both the marketing objectives as well as the communications objectives are important to be considered. Marketing Objectives These are the marketing objectives that Costa Coffee should achieve after launching the advertising campaign. To increase the brand recognition To increase unit sales of both coffee beverage and non-coffee beverage To generate steady profit over the next 12 months To increase the market share by 10% over the next 12 months Communication Objectives These are the communication objectives that Costa Coffee should achieved after launching the advertising campaign. To increase the quality of blended coffee beverage and excellent customer service To maintain Costa Coffee as the preferred brand of coffee shop among 50% business men/women and student customers in Auckland city next 12 months To build the awareness of Costa Coffee among 70% of the target audience in the next 12 months To enhance the brand and corporation image in the consumers mind-set over next 12 months ADVERTISING STRATEGIES Our campaign plan for the advertisement of the Costa Coffee mainly covers the aspect of interaction between customers and Costa Coffee and how this will ultimately effect customers daily life. Definitely its focus based on the activity of customers spending time at one of Costa coffee outlets for relax. Strategy is the means by which we aim to achieve the objectives (White, 2000). Our strategy is to encompass a significant aspect of advertising, incorporating elements of the marketing mix. As White states that enable advertising to fulfill its role in the overall marketing mix (2000), it also covers the development of identifying specific objectives that can be met by advertising. Strategies It is recommended to Costa Coffee to use the three types of strategy to achieve its marketing and communications objectives as stated earlier. Those three strategies that are suggested to implement are position strategy, message strategy, and media strategy. Position Strategy Costa Coffee position for its product as high quality blended coffee beverage which using affordable pricing strategy. In order to accomplish this position strategy, it is suggested to Costa Coffee to emphasize its quality and excellent customer service in all outlets. These will creates a trust and strong commitment on Costa Coffee and its coffee beans quality and customer service. Once the customers have trust and believed the quality and the services provided by the Costa Coffee, they will go around talking more about Costa Coffee to others. Costa Coffee will be the first on to choose among other competitors, likely, Starbucks could be the second choice.   Message Strategy Costa Coffee may use a new theme or slogan called Costa Coffee A little taste of Italy worth waiting for. This message conveys the customer who used to drink American style blended coffee beverage. To create Italian heritage, interior of Costa coffee shop will provide the image of Italian heritage for their customers as well as a unique taste. It will guarantee the customers highest satisfaction. Media Strategies In order to achieve the objectives which was stated earlier, various types of advertising media will be use to communicate the selling theme to the target audience such as television, newspapers, Internet banner, billboard and magazines. All of this media may increase the Costa Coffee Companys sales, profit and awareness of the product as it can deliver the message very wide to all target audience and leave a deep impact on the target audiences mind at the same time. Tactics There are many types of media and direct marketing that can be used for advertising campaign, each media has its own advantages and disadvantages. However, it is very important to choose the best media to reach the target audience. In this case Costa Coffee may choose television, newspapers, Internet, billboard, and Magazine for the advertising campaign. Television Television is the best media to advertise the certain product/service, however, it is relatively expensive than newspapers and magazines. The main reason for this is, it contains the combination of sound, visual images, motion and colours. It offers national coverage where it can covers large amount of audiences within short period of times. Television does easily grasp consumers attention and create awareness on them. Through television, Costa Coffee will be able to achieve its objectives by creating awareness on the consumers. The advertisement will advertise equally in three most popular television channels such as TV1, TV2 and TV3 and Sky TV. The advertisement would advertise in all months throughout the year. However, more advertisement would advertise on early April, May, June, July, August and late September. The main reason for this is, these are the months that New Zealands autumn and winter season started and ends. Theoretically, more people would preferred to drink hot beverage especially in winter time. Moreover, this advertisement will advertise on daily on both the TV channels during the prime time, which is between 8.pm and 11.pm. This is considered the best timing because, most students and working people would back from colleges or work, and this is the time where they will be resting in front of the TV. However the length of advertisement would be 15 to no more than 30 seconds. 1st scene A man with a bulk of paper work in his office 2nd scene A group of university students with loads of assignments 3rd scene It is morning tea time and two seniors sitting down on the couch in their living room and willing to drink something with their snack 5th scene Showing Costa Coffee with its slogan A little taste of Italy, worth waiting for. 6th scene Happy and satisfaction faces of the working man, the college student, and seniors with the take away coffee beverage in their hand. And at the bottom of the last screen the Costa Coffees website and locations will appear saying Visit today! Newspapers Costa Coffee will choose two most popular newspapers in Auckland religion; it would be The New Zealand Herald (The Aucklander) and The Sunday Star times. According to the latest Nielson national newspaper survey, the both readership of the Weekend and Daily Herald were up strongly in 2009 (Weekend herald readers grow, 2009). For Weekend Herald was read by an average of 618,000 people aged 15+, up by 17,000 from a year ago, and about 568,000 people read the Daily Herald and as well as the combined print edition and website readership was also up 5.5 per cent to 685,000 (Weekend herald readers grow, 2009). This figure clearly shows that The New Zealand Herald is the highest readership of any newspaper in the country. Additionally, over a week the Herald audience has increased by 52,000, reaching 1.15 million New Zealanders; six out of 10 Aucklanders read a print edition of the Herald or visit nzherald.co.nz each week (Weekend herald readers grow, 2009). The Sunday Star-Times is New Zealands only national broadsheet newspaper with a readership of over 608,000 (Murphy, n.d.). Sunday Star-Times is a newspaper provides the backgrounds stories of national significance, at the same time providing quality leisure read for an audience which has time to take it in. Due to this, these two newspapers are selected in this advertising campaign. Newspaper advertisement would be done in every month throughout the whole year. The advertisement would be done only on Monday, Saturday and Sunday, where it would be in full page in colours. This is because on Monday all business people going back to their office. Of course, Saturdays and Sundays are the days that people usually rest in their house and spend enough time to go through each and every pages on the newspapers. And furthermore there are lots of special editions on weekends about lifestyle and so on, which will attract many people, read newspapers. While going through the newspapers, definitely they will come across Costa Coffee advertisement because it covers the full page with colourful image. Thus, this will create awareness on the consumers. Internet Banner The Internet banners are the best media for online advertisements. The internet banners will be advertised on the best New Zealand websites such as Trade me, Yellow pages, Stuff, TVNZ, and NZ Herald, yahoo!xtra and Google NZ and more. Banners will show with the advertising campaign and it will put for the 24/7, 12 months. It will place at the top of the search machine or the websites, therefore target audience will be aware these banners while searching or surfing the internet. To make sure, all the banners should flash shifting from one screen to another and it will only goes off when the user clicks to close it. Billboards Billboards are usually put along highway and main roads to capture the audiences who long on the road or drive along the streets and highways. The billboard advertisement will be for the whole year during the advertising campaign. The billboard will use a poster panel form which is silk screened and printed in sheets to the billboard. It is important to use appropriated size of image and font so drivers are able to see the billboard while they are driving without any distraction. The billboard will be set up on the Northern, Southern and Western Motorway and high traffic areas in the central city. Therefore, it will create the brand recognition and product identification by target audience, plus, increase the brand equity. Magazines Magazines are one of the best ways to advertise the branded Coffee shop like Costa Coffee, especially the fashionable Coffee Lovers. Normally, it contains fancy colours of pictures and photos to attract their target audience. Decided to advertise Costa Coffee in Fashion, Food Beverage and Restaurant related magazines such as Cuisine, Vogue, and Womens Weekly. The Womens Weekly magazine is the main magazine media to advertise because it ranked in number one selling New Zealand Magazines (isubscribe, 2010). The advertisement will be printed in each month throughout the whole year in full page with colourful image and a logo of Costa Coffee and simple message will be add on. SWOT ANALYSIS Strengths The main strength of the Costa Coffee is the made in UK Company has a strong presence with a good reputation for creativity and coffee in UK. Therefore, the strong connection between New Zealand and UK may influence to increase the Costa Coffee consumption. The second strength for the Costa Coffee is Italian Heritage. Most of the branded Coffee outlets are selling American style or Kiwi style blended coffee beverage. However, Costa Coffee is known as an Italian influenced culture founded on Italian expert knowledge of roasting unique coffee beans to make high quality handmade drinks. As a customer, it will be great reason to motivate them to experience a new style of coffee. Lastly, the wide range of food (ie. Cake, sandwiches, muffins etc) for both adults and kids and unlimited free Wi-Fi internet connection can be also strong strength for Costa Coffee. Weakness The biggest weakness for the Costa Coffee is its market share in Auckland, New Zealand. Yet, Costa Coffee has no market share in the Central city of Auckland and no brand recognition has been made. Therefore, it will be challenge for Costa Coffee to create strong presence with a good reputation like in UK. Opportunities Expansion could be a key opportunity for Costa Coffee. For example, opening more outlets near the University campus, city council, immigration agency, banks within Central Auckland City. Also attracting a wider population especially families with specific products for children. Costa Coffees Kid menu is the good example for this opportunity. Treats As a treat for Costa coffee, Auckland Central city could become saturated with different types of coffee shops. Therefore, this area is quite challenge for Costa Coffee to entering in and targeting the same market with existing coffee shops eg. Starbucks, Columbus, Esquire etc. New entrants are also treats to Costa Coffee. For example, increasing competitive threats from donut and bagel chains as they continuously expand their outlets and increase alternatives of coffee product offering. BUDGET The table below shows the budget allocation across the different media of the advertising plan. The overall budget allocated for this advertising plan would be no more than NZ $4,000, 000. As shown in the table, it shows Television is the major media spend most of the budget followed by the Newspapers. However, it is worth spending massive budget on Television advertisements because it does exposed to larger quantity of target market incredibly within short period of time. Thus, it can easily grasp the target audiences attention by use of combination of visual images, motion, colours and sound effects. For Newspapers, it also plays an important role, because it is cheaper than Television but it also covers wide areas of target market and audience. Communication Tools Amount per year (NZ $) Television 2,592,000 Newspapers 3,512,832 Internet Banner 235,200 Billboard 222,000 Magazine 161,000 Total (NZ $) $ 3,390,116 The calculation above is the maximum amount of the advertising campaign for the whole year. MEASUREMENT Since Costa Coffee has been spending lots of money on its advertising campaign, it is very important to know whether the advertising was effective or not. The effectiveness of advertising campaign needs to be assessed in order to avoid costly mistakes (Belch Belch, 1999). In this case, pre-test can be used before the campaign is implemented and post-test is done after implementing the advertising campaign. There are many ways or methods to do these measurements, such as questionnaires/survey, interview, observations and focus group project or more. Questionnaires, survey and interview are the basic and most common methods to be used by everyone because it is reasonably cheap and easy to gather the peoples opinion towards product/service.

The Internet :: social issues

The Internet MEMORANDUM Mrs. -----, I understand that some students that have already graduated from College are having a bit of trouble getting their new businesses started. I know of a tool that will be extremely helpful and is already available to them; the Internet. Up until a few years ago, when a student graduated they were basically thrown out into the real world with just their education and their wits. Most of the time this wasn't good enough because after three or four years of college, the perspective entrepreneur either forgot too much of what they were supposed to learn, or they just didn't have the finances. Then by the time they save sufficient money, they again had forgotten too much. I believe I have found the answer. On the Internet your students will be able to find literally thousands of links to help them with their future enterprises. In almost every city all across North America, no matter where these students move to, they are able to link up and find everything they need. They can find links like "Creative Ideas", a place they can go and retrieve ideas, innovations, inventions, patents and licensing. Once they come up with their own products, they can find free expert advice on how to market their products. There are easily accessible links to experts, analysts, consultants and business leaders to guide their way to starting up their own business, careers and lives. These experts can help push the beginners in the right direction in every field of business, including every way to generate start up revenue from better management of personal finances to diving into the stock mar ket. When the beginner has sufficient funds to actually open their own company, they can't just expect the customers to come to them, they have to go out and attract them. This is where the Internet becomes most useful, in advertising. On the Internet, in every major consumer area in the world, there are dozens of ways to advertise. The easiest and cheapest way, is to join groups such as "Entrepreneur Weekly". These groups offer weekly newsletters sent all over the world to major and minor businesses informing them about new companies on the market. It includes everything about your business from what you make/sell and where to find you, to what your worth. These groups also advertise to the general public.

Oscar Wilde and His Fairy Tales Essay -- Oscar Wilde Fairy Tales Liter

Oscar Wilde and His Fairy Tales I. Introduction Wilde, Oscar (Fingal O’Flahertie Wills) (b. Oct. 16, 1854, Dublin, Ire ?d. Nov. 30, 1900, Paris, Fr.) Irish wit, poet and dramatist whose reputation rests on his comic masterpieces Lady Windermere’s Fan (1893) and The Importance of Being Earnest (1899). He was a spokesman for Aestheticism, the late19th-century movement in England that advocated art for art’s sake. However, Oscar Wilde’s takeoff of his enterprise and, his shaping of his characteristic style of works could be both considered originating from his fairy tales. It was not until his first collection of fairy tales had come out that he was regarded as an influential author. The British magazine Elegance, in which his The Selfish Giant is said to be adequately regarded as â€Å"the perfect works?and, his complete collection of fairy tales are even said to be the quintessence of the pure English language, equates him with the famous Danish writer of fairy tales Hans Christian Anderson. In order to explore and study the fact why Oscar Wilde’s takeoff of his enterprise and, his shaping of his characteristic style of works could be both considered originating from his fairy tales, and the social, religious and aesthetic aspects of Oscar Wilde’s fairy tales, in this essay, I try to analyze from the angles of sociology and religion three of Oscar Wilde’s fairy tales, namely The Happy Prince, The Selfish Giant and The Young King, which personally I regard as the most typical characteristic style of Oscar Wilde’s works. In this essay, the first chapter gives a brief introduction and background of Oscar Wilde and his fairy tales; the second chapter summarizes the three fairy tales which I have chosen to study, namely The Happy Prince, The Selfish Giant and The Young King; the third chapter expounds from the angles of sociology and religion my personal in-depth study and analysis of the three fairy tales of Oscar Wilde; the last chapter gives a personal brief conclusion of the value of Oscar Wilde’s fairy tales. II. A Brief Introduction and Background of Oscar Wilde and His Fairy tales Once upon a time there was a boy named Oscar Wilde. Oscar lived on a far way land called Ireland with his mother and father. His parents loved him very much. They would often tell him folklore of their native land that greatly interested Oscar. One day, Oscar ... ...other aspects of society. However, through the use of rhetorical strategies such as manipulation of genre and persona, tone, and allusion he creates a means of expression that goes beyond overt social commentary to speak these beliefs to many, including those who may otherwise disagree with him. By making his views and creating stories immersed in fairy tales and Christianity, Wilde reveals his hope for the future of society and, more importantly, humankind. VI. Bibliography Drabble, Margaret. The Oxford Companion to English Literature. Britain: Oxford University Press, 1985. Holy Bible. China: China Christian Council, 2001. Oscar Wilde Homepage . (10 Mar, 2004?6 May, 2004) Snider, Clifton. â€Å"On the Loom of Sorrow.?Eros and Logos in Oscar Wilde’s Fairy Tales. . (30 Apr. 2004) The editorial departments of Merriam-Webster and Encyclopedia Britannica. Merriam Webster’s Encyclopedia of Literature. Massachusetts: Merriam-Webster, Incorporated, Publishers Springfield, 1995. Wilde, Oscar. The Complete Works of Oscar Wilde. the U.S.: Harper Perennial, 1989. Wilde, Oscar and Jack Zipes. Complete Fairy Tales of Oscar Wilde. the U.S.: New American Library, 1996.

Business Research

Topic ~ Introduction 1 to Business Research Byend of this topic, you should be able to: † I, Define research; 2. Describe the difference between basic and applied research; 3. Discuss the importance of business research; 4. Describe the needs to have ethics in conducting research; 5. Discuss when business research is needed and when it should not be conducted; and 6. Identify various areas in business research. ~' INTRODUCTION Before we really understand what business research is all about, let us look at some of the definitions given by several authors of research methods. 2 ~ TOPIC 1 INTRODUCTIONTO BUSINESS RESEARCH Definition There are many different definitions that can be found on research. (i) Cooper and Emory (1995) defined research as: A systematic inquiry aimed at providing information' to solve problems. (ii) Kervin (1992) in his book entitled â€Å"Methods for Business Research† stated that: . . Researchis the process of systematically gathering end analysing information in order to gain knowledge and understanding. l (iii) Sekaran (2003) defined it as: An organised, systernJltic, databased, critical, objective, sdentiBc inquiry or investigation into a specific problems. (iv)Zikmund (2003) defined business research as: A systematic and objective process of gathering, recording and analysing data I'foraid in zna! dng decision. .. , †¢. †¢ 0†² As you can see from the given definitions, there are many different definitions on research, however, there appears to be a consensus among these authors that research is a process 01 investigation that is carried out in an organised and systematic manner to address a specific probJem or issue. When you investigate a phenomena of interest, it must be thorough and rigorous from the beginning untill the end of the research process.Besides that, you must also conduct it in a systematic way using appropriate methods to collect and analyse data. In a business context, research is defined as an organised and systematic process of investigation to address a specific business problem or issue. TOPIC 1 INTRODUCTION TO BUSINESS RESEARCH .. †¢Ã¢â‚¬ ¢ 3 . , ACTIVITY 1. 1 †¢ r' ~. †¢ .~ I _ ‘. l,†~ 1. Give you own definition of business research. 2. :1. 1 Identify the key words in describing â€Å"research† from the content glVen. TYPES OF BUSINESS RESEARCH There are many areas of research that can be conducted.For example you may want to do a research on the behaviour of students in an English or Mathematics class. Or perhaps you would like to do a research in an organisation, . investigating the financial problems of a company. Whatever research that you wish to embark on, you need to understand that business research can be categorised into the following: Basic Research Applied Research Figure 1. 1: Business research component 1 . 1 . 1 Basic Research , Basic research is usually conducted to improve our understanding of certain issues rath er than its immediate application.This research is also known as fundamental of pure research. For example, you might be interested in whether personal characteristics influence students' courses choices. Basic research aims to make a contribution to knowledge rather than providing solution to a spe. cific problem or issue. 1 . 1. 2 Applied Research Applied research is done with the emphasis of solving a specific, existing problem. It is very specific in nature and is directed towards making decisions. An example of an applied research is when an organisation wants to improve its employees' performance that has been declining lately. 4 ~ TOPIC 1INTRODUCTION TO BUSINESS RESEARCH Although the primary objective of basic research is to gain knowledge, such knowledge developed from the research can be used to solve specific problems or issues. For example, researching the causes of low successful rate among small and medium entrepreneurs ‘ill offer many solutions to reduce the phen omenon, which leads to further research on it, and suggest how the low successful rate can be improved. † ‘â‚ ¬j (‘. ~ †¦ †¢. SELF-CHECK ,. 1 ‘†Ã¢â‚¬ ,,-‘ Given the situation below. discuss whether the following scenario falls under the category of basic or applied research. . ,- †¢The management ofOUM wants to analyse the importance module to their independent post graduate students . of course †¢' A researcher investigates consumers' perceptions towards a newly design Proton car, Persona. Whether you are doing basic or applied research, it is important for you to understand that both researches are undertaken in a scientific manner. 1. 2 IMPORTANCE OF BUSINESS RESEARCH Let us look at the importance of business research by looking at why do you have to do it. 1 . 2. 1 Why Do You Have to Do Research? Each day managers are confronted with issues and problems that require them to make critical decisions.Research conducted in an organised and systematic manner will enable them to assess or check whether a specific action, program or policy has the expected effect. Research will provide managers with opportunities to gather information about the characteristics of the current situation. For example managers may want information to answer questions, to make decisions or to determine whether a problem exists. It also allows managers to identify problem situation before they grew out of the management's control. TOPIC 1 INTRODUCTION TO BUSINESS RESEARCH .. †¢Ã¢â‚¬ ¢ 5 Lastly, research offers management n avenue to comprehend and better appreciate various factors and effects of factors that contribute to an existing situation or problem . †¢ 1. Why managers should know about research? 2. Why is research important? 1. 3 ETHICS IN RESEARCH When conducting a specific research, the researcher is required to observe certain . code of conduct or norm of behaviour. Ethical behaviour starts with the researc her who conducts the investigation, the respondents who provide the information, the analysts who analyse the results and every team member who will be involved in the presentation of the findings and recommendations.According to Cavana, Delahaye and Sekaran (2001), as researcher, you have responsibilities to the society, the client of the research and the people involved in the study. †¢ To the society – all researchers must uphold the moral . standards of the research profession. They should not engage in plagiarism, fraud or deceptions. Cite properly if you are refering or using other people works, as illustrated in Figure 1. 2. . ‘lhis Into ‘1(J ‘((‘,[ f,1 . ! _~I~( It L{)U'I~~ A It rR. or~,~11. .†¢ Figure 1. 2: An example of citing the source properly Source: http://www. lib. lsu. edu/instruction/ tigertail/nf/ od ule3 / images / plagiarism. GlF †¢ To the client of the research – the researcher must ensure that he/she produce s high quality research. He/she must also ensure that all information regarding the research be treated as private and confidential. 6 ~ †¢ TOPIC 1 INTRODUCTION TO BUSINESS RESEARCH To the people involved in the study – should not be physically, psychologically and legally harmed. It is also the responsibility of the researcher to ensure the anonymity of the people involved in the study. Coercion, undue pressuri and stress on the people involved in the research should be avoided. :-; -â€Å"–:- .. †¢. †¢.. ~~ -yf– – –1.. ‘-. I-‘:. †¢. †¢1f7 ~ ~, †¢ f',,' ;~SELF~CHE(K f. 3> † Give some examples of business research in your particular field of interest. _ ,~-:;~†Ã¢â‚¬ Ã¢â‚¬Ëœ~~~~~~~. ;;~;~. :~~::;:;~;;;-~,~~~~~~-:;;:;-~~~~~~~ o For further readings on business research, you may go to the following websites: www. accenture. com/Global/Research_and_Insights/lnstitute_For_High_ Performance Business . htm www. apmforum. com/research. htm OQJ 11111 †¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢6†¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢~†¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢ Q †¢ †¢ †¢Ã¢â‚¬ ¢ †¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢ ~  » 0†¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢Ã‚ « †¢ Research is a pertinent part for managers. †¢Business research is a systematic and objective process of gathering, recording and analysing data for decision making. †¢ Research can be categorised into basic and applied research. †¢ Basic research is usually conducted to improve our understanding of certain issues rather than its immediate application. †¢ Applied research is done with the emphasis of solving a specific, existing problem. 10 ~ TOPIC 1 INTRODUCTION TO BUSINESS RESEARCH †¢ Managers should have knowledge in conducting research even though they may not be directly involved in the research concerned. †¢Researcher has the responsibility to observe certain code of conducts to society, the people involeed in the research and the client of the research. †¢ A manager determines whether business research should be conducted by considering time constraints, availability of data, the nature of the decision to be made and benefits of the research information in relation to cost. †¢ The major area of business research that would benefit the organisations KEY TERMS 0†³, †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ Applied Research† †¢ †¢ †¢ †¢ †¢ a _ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ Research Ethics Business Research t †¢ 1.Explain the definiton of research. 2. Why should a manager knows about research? 3. F~r what purpose is basic r~search important? Give examples of basic research. 4. When is applied useful? 5. Discuss some business research you have read. . 6. research , as distinct from basic research, List the factors that need to be taken into consideration before embarking on a research project. †¢ †¢ †¢ TOPIC 1 INTRODUCTION TO BUSINESS RESEARCH †¢Ã¢â‚¬ ¢ 11 Bryman, A. & Bell~E. (2003). Business research methods. New York: Oxford University Press. Cavan a, R. Y, Delahaye, B. L. , & Sekaran, U. (2000).Applied business research: Qualitative and quantitative methods. Australia: John Wiley and Sons. (2003). Business research: A practical guide for undergraduate and postgraduate students. (2nd ed. ). New York: Palgrave Macmillan. Collis, J. , & Hussey†R. Cooper, D. , &' Schindler, McGraw-Hill Irwin. p. s. (2006). Business research methods. (9th ed. ). Kervin, J. B. (1992). Methods for business research. New York: Harper Publishers. . †¦ Collin Sekaran, U. (2003). Research methods for business: A skill-building approach. New York: John Wiley & Sons. Zikmund, W. G. (2003). Business research methods. Thomson USA. South-W estern, †¢ Business Research FELIPE R. VERALLO MEMORIAL FOUNDATION INC. Clotilde Hills, Dakit, Bogo City, Cebu, 6010 Philippines FUNERAL SERVICES In BOGO CITY: Some Proposals By: Salundaga, Nerissa M. Velez, Charisse S. BSBA ACKNOWLEDGEMENT We would like to express our deepest appreciation to the following people for without them this study wouldn’t be possible. First and foremost, Almighty Father for guiding us always and giving us the courage to possibly makes this. To our parents and family for the financial and emotional support. To Mr. Jessie R. Agunod (Chapel Manager) and Mr. Jan Ridomer Ramos (Embalmer) of St. Peter Memorial Chapels/ St.Peter Life Plan, Inc. for giving us their time and chance to conduct interview for this study. And of course, to our Professor, Dr. Hubert Quinones for the pointers, support and the encouragements to accomplish this study. And to all we don’t mention but contributed idea and cooperation for this study. To all of you! THANK YOU SO MUCH!!! God bless†¦ C. S . Velez N. M. Salundaga Contents CHAPTER 1 * Introduction * Theoretical Framework * Research Flow * Statement of the Problem * Significance of the Study * Scope and Limitations * Research Methodology * Research environment * Research subject * Research instrument Data Collection * Definition of the Terms Introduction â€Å"Embalming is one of the richest jobs a man can have†-this is what other says to the funeral organizations, in the case that their services are never losing. Every second of a time many children are born, but every second of a time can be a man’s last breath and every man’s last breath can be a future to other. Nobody lives eternity. We will all face death. Why is it that there are funeral organizations? Because they are needed by every one of us. They are the only one who knew how to preserve a dead body for a few days or anytime needed.Some families of the dead want these services for their own reasons. Let us find in this study the profile o f funeral services, and on how they operate the kind of business. This study, FUNERAL SERVICES IN BOGO CITY: Some Proposals is created for educational purposes as one of the requirements in our subject, Business Research 1. It contains some proposals about the funeral services in Bogo Cit, Cebu. We conducted research over funeral organization that is a family corporation which aims for the development and success of their organization as well as satisfying their clients through their services.Anybody can read this research especially those who are interested about funeral services in Bogo City, Cebu particularly the St. Peter Memorial Chapels. Theoretical framework â€Å"When a person dies in the Philippines, Christian Filipinos –such as Catholics that include the tagalong people- generally hold a wake known as lamay or paglalamay, a vigil that typically lasts for five to seven nights, but may last longer if the surviving family is waiting for someone who will be traveling f rom afar. During this time, the cleaned and embalmed body of the dead, place in coffin is displayed in a house of deceased or at the funeral home.The exhibited casket of the departed is traditionally surrounded by funeral lights, a guest registry book, a contribution box, and flowers. Family members, relatives, and acquaintances participate in the vigil. Apart from offering condolences, the participants, guests and viewers of the departed provide financial donations (the abuloy) to help defray funeral and burial cost. Food and warm drinks are customarily served during the nightly vigil. Typically activities conducted outside or near the vigil area include singing, guitar playing, and gambling- such as playing card games- to pass the time and to keep awake. —FILIPINO CHRISTIAN BURIAL CUSTOMS [www. google. com. ph] Today, people all over the world commemorate their loved ones with ceremonies that reflect their religious or cultural attitudes toward death. Just as we have ritual s for our passages of life, such as graduations and weddings, we need a ritual for death – one of the most significant of all passages. Funerals just don’t recognize that life was lived. They offer survivors a chance to gather and recall what mattered to them about the deceased’s life: his or her accomplishments, friendship, guidance or love.The funeral ritual also helps the survivors to heal emotionally. When someone we love dies, we experience grief, which, though it hurts, is not something to avoid. Grief is part of the healing process that allows us to separate ourselves from the deceased person and go on with our lives. An important grieving is expressing the emotions that may accompany death: anger, guilt, fear, sorrow, and depression. A funeral gives mourners a place to express those feelings. Funerals stimulate mourners to talk about the deceased, one of the first steps towards accepting the death.The funeral brings together a community of mourners who, by supporting each other, can help themselves through a difficult period. To resolve their grief, mourners need to accept the reality of death not only on an intellectual level, but on an emotional level as well. It is for this reason that the traditional funeral is usually preceded by an open-casket visitation period. This may seem unnecessary; but many grief experts say that nothing helps you accept death as much as seeing the dead person. Viewings help with grieving because they show that there’s no return.Perhaps no other moment in the funeral process is as powerful as the final disposition. For survivors, this is as strong symbolic moment, a confirmation that they must let go of the person who dies and look ahead to a change life. For this reason, it is important families choose the kind o final disposition most meaningful to them and most appropriate for the deceased. Research flow I N P U T FUNERAL ORGANIZATION IN BOGO CITY, CEBU * Corporate profile * Services and cost s * proposals P R O C E S S * Internet research * Book scanning * Developing questionnaires for interview * Editing O U T P U T Information about St. Peter Memorial Chapels’ services This figure presents the research flow of the study wherein the input is our main subject of the study, the funeral organization in Bogo City, Cebu, the St. Peter Memorial Chapels. Statement of the problem The purpose of this study is to learn the kind of service a funeral organization has. Following are the questions we mention during the interview and their respective answers. 1) What is the profile of the funeral services as to; a) Ownership â€Å"The St. Peter Memorial Chapels is owned by a family and has many branches all over the country.Every region we have ten or more chapels and life plan offices. In Bogo City, Cebu, we are located at Cogon, Bogo City, Cebu. b) Organizational set-ups/structures â€Å"St. Peter Memorial Chapels and, Bogo City branch has only eight members, one of those is the Chapel manager (CM), a liaison, and the rest are all embalmers as well as drivers. Chapel Manager (1) Liaison (1) Embalmer/ Driver (6) This structure is exclusively in Bogo branch only, every chapel has this set-up, and the General Chapel Manager is at Cebu City sub-office. c) Personnel â€Å"Our personnel are being trained well to successfully do their job with one vision and mission.As St. Peterians, our words and actions are guided by and aligned with our St. Peterian oath (vision magazine- official publication of the St. Peter Group of Companies/March-April 2012). We incorporate our core values in our way of life. We recite the St. Peterian oath everyday to remind us always of our responsibilities as St. Peterians. We are reflections of these vision, mission and values so we have to live them out as true St. Peterian should. † 2) What are the services offered? â€Å"Nobody cannot predict our lives, we cannot say when our last day is. Practically we will all reach the time of death, and that we cannot deny this fact.So, St. Peter Memorial Chapels offers Life Plan insurance in which this is very affordable for it is payable within five (5) years. The good thing about this insurance is that it is transferable to any of the family members of the insured. This is a package that covers the retrieval, embalming, delivery, burial and flowers for the deceased. We also have the booking or setting time as to when the body will be pick up. And also we offered cremation exclusively to the deceased with whom the cause of dying is a contagious disease like rabies, yellow fever and aids. † 3) How is the cost as to; a) Embalming, ) Coffin, â€Å"We will not do just embalming or selling coffins alone. We will complete our service from picking up the body from their places, embalming, delivery, and burial. We also provide flowers as condolence to the family of the deceased. Depending on the owner of the body as to which casket they want for the deceased , the minimum package cost is (PHP) 17,000 pesos and maximum of (PHP) 500,000 pesos. † c) Personnel salary â€Å"Embalmers and drivers will receive a fixed monthly salary of (PHP) 12,000 pesos whether there are customers or none. † 4) What are the problems encountered in this type of business? Well competencies cannot be denied with this type of business, especially that we are located very near to our competitors but with our popularity of this industry, we are not afraid of it. Aside from this, booking reservation is our problem that usually encountered or having too much customers because we only have three (3) delivery cars. Sometimes, there are customers who will get angry but we understand for they have lost someone. There are times that we are in the middle of the burial ceremony and someone will call for an emergency that needs immediate response. † 5) What proposals could be drawn? Being pioneer of this type of business, we all have the confidence to show to our customers that we are â€Å"the Deathcare Experts†. We have attended different seminars regarding this service and received many awards with this field of business. We also believe that â€Å"customer is always right† so we always obey and respect them, and give them advices to help them recover. Our staffs are properly trained on treating each other equally as well as the customers. Engaging in this type of business determination and the will to be successful, and as you can see, we are developing more and more ecause we are all determined to achieve one goal. As what the Archbishop Emeritus of Cebu, Ricardo J. Cardinal Vidal said in his message to us during the blessing of the third floor extension of St. Peter Memorial Chapels- Cebu City last March 5, 2011, â€Å"Be merciful, just as your father is merciful†, â€Å"May the Lord continue to bless your endeavors and plans, and may you continue to include in your endeavors and plans the welfare of the p eople you serve, especially the poorest of the poor†. [ vision magazine- official publication of the St. Peter Group of Companies/March-April 2012, pp. 4].And we are doing it every now and then of out services. Significance of the study TO THE FUNERAL OWNER AND STAFF Through this study, they are able to inform their customers the nature of their business, their corporate profile and the services they offered. And because there are only few funeral homes in this place, they have the advantage and the chance to be selected by customers. TO THE COMMUNITY This study would help us know the services offered by the subject of the study and understand the differences of the cost range of the services. And a chance to select among the services offered by the organization.Scope and limitations This study focuses on determining the profile of funeral organizations in Bogo City, Cebu as to ownership, organizational set-ups/structure and personnel. On their proposals for this kind of busin ess, their services offered to community and of course, their costs according to the services they offer and the problems they have encountered in the type of business they are into. Along the research, we encountered different problems such as a limited source of information, and a few research environments so we are not able to finish the research earlier.Research methodology To reach our goal of this study, we made questionnaires for the interview. RESEARCH ENVIRONMENT This research is done in Bogo City, Cebu. There are only three funeral homes in the location, one of them do not want to be interviewed, and unfortunately that the time we conducted the research, the manager of the other funeral home is attending seminar and the staff don’t want to decide on their own, so we collected information by just one of them, the St. Peter Memorial Chapels. RESEARCH SUBJECT The main subject of this study is the St.Peter Memorial Chapels with Mr. Jessie R. Agunod and Mr. Jan Ridomer R amos. RESEARCH INSTRUMENT Throughout the study, we consulted different books and websites to produce this information. Also, in conducting interview, written questionnaires were used. DATA COLLECTION We personally went to the location and asked them information about this study. And we gather different ideas through scanning different books in the library and websites. Definition of terms CREMATION- burning a dead body to ashes instead of embalming.COFFIN- the box in which the body of a dead person is buried. EMBALMER- the person who did the preservation of the dead body. EMBALMING- way of preserving a dead body. FUNERAL- is a ceremony for celebrating, sanctifying, or remembering the life of a person who has died. FUNERAL HOME-(mortuary) is a business that provides burial and funeral services for the deceased and their families. These services may include a prepared wake and funeral, and the provision of a chapel for the funeral. Gallery With Chapel Manager, Mr. Jessie R. Agunod Wit h Mr. Jan Ridomer Ramos (embalmer)